How can the aluminum door and window industry make

2022-07-22
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The aluminum door and window industry has ushered in the era of information, thus entering the Internet era, getting rid of the single traditional marketing mode and moving towards diversified marketing channels

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the aluminum door and window industry has ushered in the era of information, thus entering the Internet era, getting rid of the single traditional marketing mode and moving towards diversified marketing channels. The aluminum door and window industry must also keep pace with the continuous upgrading of the Internet, learn to apply the Internet business model, and adapt to the development of the new era. There will be a major reform in the overall marketing thinking of enterprise Internet

the premise for enterprises to understand the Internet is to see through the relationship between the essence of the Internet and their own business, that is, what will the Internet bring to enterprises? Here we must first understand the essence of the Internet. The essence of the Internet is actually "connection". The earth shaking influence of the Internet in the past 30 years is because the Internet has higher connection efficiency and connected more people, money and things, which has changed the business rules of the whole world

and connection is exactly the weakness of the traditional industry. Taking the aluminum door and window industry as an example, many aluminum door and window manufacturers never know who buys their products and what attributes of their products are loved by users, because manufacturers only connect with channels, that is, dealers, who have no user information, can't track, and can't know users' psychology and preferences, which directly leads to the fault between production and consumption. Under the condition that the Internet has not been popularized and the economic development is not mature, aluminum door and window manufacturers can still make profits, but the popularity of the Internet and the saturation of the aluminum door and window industry have prompted consumers to choose more, and the manufacturer's sales channels have been squeezed, so the profits are not higher than before. This makes the connection function of the Internet begin to highlight

therefore, how should the aluminum door and window industry enter the Internet and make better use of the Internet to seek development? We can start from the following aspects

can we have enough users to form monopoly connection resources? The number of users is the core resource of the future world, and it is the most meaningful but also the most difficult advantage to obtain. For this asset, it is worth using the sacrifice of direct profits or even the free mode to obtain users. The problem in the aluminum door and window industry is the lack of user stickiness. Generally, enterprises believe that after consumers buy products, the transaction is completed, and there is no intersection between enterprises and consumers. For this part of users, enterprises have not maintained, which makes enterprises need to constantly spend advertising fees to obtain new users. Over and over, enterprises do sell products, but the brand awareness and product characteristics of enterprises have not started

in the e-commerce transformation of many traditional enterprises, if there is no support of brand and user connection ability, they only sell things by purchasing traffic, which is not "Internet" at all, but an advanced form of channel. The low cost and so-called model progressiveness will eventually disappear due to the rising cost of traffic. The promotion of aluminum doors and windows industry has been numbing, and the high frequency can't help but doubt the authenticity of its discount. For example, meituan.com can sell movie tickets to its own users, so aluminum doors and windows enterprises can consider new forms of promotion, of course, promotion on e-commerce platforms

can you turn your products and services into completely digital? So that when you "connect" users, you can directly complete sales and services without relying on other physical channels and real resources? This is a common problem in traditional industries - digitalization, which is the most cost-effective, direct and efficient means in the long run. If aluminum door and window products and services are digitalized, enterprises can fully control their progress and upgrading, and adjust their development strategies through the digital embodiment reflected by users. Flat channels require technology to achieve this. If aluminum door and window enterprises are willing to resonate with the development of new technology, then sales and service will be more efficient, which is a win-win situation for consumers and the aluminum door and window industry

[Mingzhu Chuangzhan doors and windows http://www.mz588.com/Hotline: 400-183-2168]

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